If you want all records, then why do you have this on Criteria row? You are excluding the 78 records because they don't meet the criteria. So don't put the expression on the Criteria row.
Maybe you just want to construct a field with the calculation. Put the expression on the Field row. Here is example of alternative using Switch().
Code:
Category: Switch([User Name] Like "*Loaner*","Loaner", [User Name] Like "*Mifi*","MIFI", [User Name] Like "*Alarm*","Alarm", [User Name] Like "*Modem*","Modem", True,"None")
Why is this data included in the [User Name] field? Username and this classifying value should be in separate fields to begin with.
Advise not to use spaces in object and field names.