Code:
SELECT label.[Variable Name],IIf(label.[Variable Name] = "Business to Business-$$$ (000)", data.[Business to Business-$$$ (000)],
IIf(label.[Variable Name] = "Cable TV-$$$ (000)", data.[Cable TV-$$$ (000)],
IIf(label.[Variable Name] = "FSI Coupon-$$$ (000)", data.[FSI Coupon-$$$ (000)],
IIf(label.[Variable Name] = "Local Magazine-$$$ (000)", data.[Local Magazine-$$$ (000)],
IIf(label.[Variable Name] = "Local Newspaper-$$$ (000)", data.[Local Newspaper-$$$ (000)],
IIf(label.[Variable Name] = "Local Sunday Supplement-$$$ (000)", data.[Local Sunday Supplement-$$$ (000)],
IIf(label.[Variable Name] = "National Cinema-$$$ (000)", data.[National Cinema-$$$ (000)],
IIf(label.[Variable Name] = "National Internet-$$$ (000)", data.[National Internet-$$$ (000)],
IIf(label.[Variable Name] = "National Magazine-$$$ (000)", data.[National Magazine-$$$ (000)],
IIf(label.[Variable Name] = "National Newspaper-$$$ (000)", data.[National Newspaper-$$$ (000)],
IIf(label.[Variable Name] = "National Sunday Supplement-$$$ (000)", data.[National Sunday Supplement-$$$ (000)],
IIf(label.[Variable Name] = "Network Radio-$$$ (000)", data.[Network Radio-$$$ (000)],
IIf(label.[Variable Name] = "Network TV-$$$ (000)", data.[Network TV-$$$ (000)],
IIf(label.[Variable Name] = "Outdoor-$$$ (000)", data.[Outdoor-$$$ (000)],
IIf(label.[Variable Name] = "Regional Cinema-$$$ (000)", data.[Regional Cinema-$$$ (000)],
IIf(label.[Variable Name] = "Spanish Language Cable TV-$$$ (000)", data.[Spanish Language Cable TV-$$$ (000)],
IIf(label.[Variable Name] = "Spanish Language Network TV-$$$ (000)", data.[Spanish Language Network TV-$$$ (000)],
IIf(label.[Variable Name] = "Spot Radio-$$$ (000)", data.[Spot Radio-$$$ (000)],
IIf(label.[Variable Name] = "Spot TV-$$$ (000)", data.[Spot TV-$$$ (000)],
IIf(label.[Variable Name] = "Syndicated TV-$$$ (000)", data.[Syndicated TV-$$$ (000)], "Error")))))))))))))))))))) AS [Variable Value]